Rolex Datejust Lady
Reference 79174
Hold — Stable price development
D
Investment Grade D · 32/100
$6,762
As of: 25.08.2026
RRP (list price): $4,491
+51 % above RRP
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ℹ️ 1-month trend
Price change over the past 30 days. Shows the short-term market movement — relevant if you want to buy or sell soon.
ℹ️ 4-month trend
The central metric behind the momentum score. It filters out short-term swings and shows the true, medium-term market trend of this reference.
ℹ️ Volatility
Annualised price fluctuation. Below 10 % = very stable, 10–20 % = normal, above 20 % = volatile. With high volatility the price can change quickly — in both directions. Be cautious about buying without checking the current price.
ℹ️ Momentum score
ChronoCheck's own indicator from 0 to 100, calculated from the 4-month trend, volatility and market direction.
- Above 60 — Upward trend. Good time to sell, prices are rising.
- 40 – 60 — Neutral. Stable price level, no pressure to act.
- Below 40 — Downward trend. Wait or enter at a good price.
ℹ️ Investment Grade A/B/C/D
ChronoCheck's own rating for each reference. A 0–100 point scale, made up of four weighted components:
- Momentum (40 pts) — trend strength from the momentum score.
- Liquidity (25 pts) — number of active live listings.
- Stability (20 pts) — inverse volatility — the calmer, the better.
- Source robustness (15 pts) — number of independent market sources.
- A · 75+ Trend is right, liquidity good, data broad.
- B · 55–74 Solid, but one component weaker.
- C · 35–54 Average, volatility or market breadth weigh on it.
- D · below 35 Downward or too little data — a collector's piece.
Not investment advice. Pure data analysis from aggregated market sources.
The current market value of the Rolex Datejust Lady (Ref. 79174) is $6,762. Last sold at auction: $7,249 (Loupe This, 02/2025).
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Technical data
Model family
Datejust Lady
Case material
Stainless Steel
Production period
1997 – 2000
Movement / caliber
Cal. 2135
Rolex Ref. 79174 — Variants and collector names
Known as: Lady-Datejust Rolesor Blanc, Lady-DJ Steel/White Gold 26mm, White Rolesor Lady-Datejust
Production phases and changes
- 2003: Lume change Tritium → SuperLuminova
- 2006: Superseded by Ref. 179174 (six-digit)
Movement variants
- 2235 (1999–2006) · 28800 bph
Bezel variants
- Fluted Bezel 18k White Gold
Dial variants
- 79174-Black-Diamond-Index — OYSTER PERPETUAL DATE / LADY-DATEJUST, diamond baton indexes (Rolex factory set)
- 79174-Brown-Index — OYSTER PERPETUAL DATE / LADY-DATEJUST, baton indexes
- 79174-Champagne-Index — OYSTER PERPETUAL DATE / LADY-DATEJUST, baton indexes
- 79174-Grey-Index — OYSTER PERPETUAL DATE / LADY-DATEJUST, baton indexes
- 79174-Salmon-Roman — OYSTER PERPETUAL DATE / LADY-DATEJUST, Roman numerals
- 79174-Silver-Diamond-Index — OYSTER PERPETUAL DATE / LADY-DATEJUST, diamond baton indexes (Rolex factory set)
- 79174-Silver-Index-Superluminova — OYSTER PERPETUAL DATE / LADY-DATEJUST / SWISS MADE
- 79174-Silver-Index-Tritium — OYSTER PERPETUAL DATE / LADY-DATEJUST / T SWISS MADE T
- 79174-White-MOP-Diamond — OYSTER PERPETUAL DATE / LADY-DATEJUST, diamond indexes
Crystal variants
Bracelet variants
- Oyster three-piece solid links Ref. Oyster
- Oyster Ladies 13mm Ref. 78240
Serial numbers
- N-serial – Z-serial (1998–2006) — Serial number engraved between the lugs at 6 o'clock. N≈1998, A≈1999–2000, P≈2000–2001, K≈2001–2002, Y≈2002–2003, F≈2003–2004, V≈2004–2005, Z≈2005–2006. Letter prefix is a production year indicator (±1–2 years), not a sales year.
## The 79174 isn't an entry point — it's the sweet spot
The Rolex Lady-Datejust 79174 goes by three collector names, and all three land: Rolesor Blanc, Steel/White Gold 26mm, White Rolesor. What separates it from the 69174 is the fluted bezel in solid 18k white gold. The 26mm Oyster steel case paired with white gold sounds like a compromise on paper — on the wrist it reads as one material. Caliber 2235 is inside, self-winding, and in this size class it remains unmatched to this day.
## 2003 is the dividing line — and the market knows it
From 2003 onward, Rolex switched from Tritium to SuperLuminova. The transition was gradual: mixed examples carrying V- and F-serial numbers exist, and the dial signature shifts from "T SWISS MADE T" to "SWISS MADE." Anyone chasing a Tritium example with an intact dial is paying a 10–15% premium over comparable SuperLuminova pieces today. Nine documented dial variants are in play — from Silver Index to White MOP Diamond to Salmon Roman — which splits the pre-owned market into at least three distinct price tiers.
## The 179174 replaced it in 2006 — the 79174 is the more interesting watch now
The six-digit Ref. 179174 arrived in 2006, bringing rehaut engraving and a modernized bracelet without lug holes, and from 2010 onward, random serial numbers. The older 79174 lost its place in the lineup but gained a character of its own. Examples with untouched black or Champagne dials from the transitional window of 2003–2006 are thinner on the ground than you'd expect — three to four surface monthly on European platforms, rarely with original box.
Brand profile: Rolex
Rolex is the most counterfeited watch brand in the world. Super-clones (VSF, ARF, Clean — the latter inactive since the 07/2025 raid, with only old stock still circulating) reach 95%+ similarity. Authenticity can almost always only be identified through micro-details and caliber behavior.
Key authenticity features
- Case back: ALWAYS solid and closed — any display window means it's definitely fake (exception: vintage Ref. 6085 only)
- Minute hand length: genuine Rolex minute hands end EXACTLY at the minute chapter ring. 1 mm too long = fake. The strongest VSF tell.
- Seconds hand: smooth sweep without any hesitation — the slightest tick-tock motion means it's fake
- Cyclops lens (on Date models): must magnify exactly 2.5×, with the date filling almost the entire window
Serial number format: Since 2010, a random alphanumeric combination (e.g. 'G3M9K721'). 2000-2010: a letter plus 6-7 digits. Serial number engraved on the rehaut at 6 o'clock (from ~2005). Older models: between the lug shoulders at 6 o'clock on the case.
Buying guide: Rolex Datejust Lady
Entry into Rolex
At $6,762 this reference is one of the more affordable ways to wear a Rolex on your wrist. That is precisely why many pieces have already passed through several hands — condition varies accordingly. Buyers here should pay particular attention to service history and honest photos from the seller.
Watch out for swings: This reference has an above-average volatility of 95.7 percent. In concrete terms: the price can move by several hundred euros within a few weeks. Check the current value before buying or selling — old listings or auction results from two months ago are of little help.
What to look out for when buying?
- Authenticity: The serial number and reference on the case must match the papers. A professional authenticity check of the Rolex Datejust Lady reliably rules out counterfeits.
- Condition: Check scratches on the case and bezel — professional refurbishment can leave traces.
- Service history: A documented service by the manufacturer or a certified watchmaker increases the value.
- Scope of delivery: Box, papers and warranty card make a noticeable price difference on the Datejust Lady.
- Independent certification: The CPS-52 standard covers 52 checkpoints — from the serial number and the timing machine to water resistance. The result is secured on the blockchain and can be verified at any time.
Auction results Rolex Datejust Lady 79174
Recent hammer prices for this reference from international auction houses:
| Price | House | Date |
|---|
| $7,249 | Loupe This | 02/2025 |
Frequently asked questions about the Rolex Datejust Lady
What is the current market value of the Rolex Datejust Lady (Ref. 79174)?
The current market value of the Rolex Datejust Lady Ref. 79174 is $6,762 (as of 25.08.2026). We aggregate asking prices from several independent live market sources — authorised dealers, CPO dealers, pre-owned marketplaces and auction results. The actual sale price can vary by 10–15 % up or down depending on condition, completeness and service history.
How has the price of the Rolex Ref. 79174 developed over the past 4 months?
The 4-month trend is stable. Over the past month the change was +1.8 %. Volatility is above average at 95.7 % — the price can move noticeably in the short term.
Is now a good time to buy or sell the Rolex Datejust Lady?
Stable market conditions — no acute pressure to act. This assessment is based on the market trends of the past 4 months and is not investment advice. Before any transaction we recommend checking the current market price up to date — for example with our free market value tool.
What should I look out for when buying a Rolex Datejust Lady?
The key things to check when buying a Rolex Datejust Lady are: 1) that the serial number and reference match the papers, 2) the condition of the case and bezel (scratches, signs of polishing), 3) completeness of box and warranty card (a 10–15 % price premium for a full set), 4) a documented service history, 5) an independent authenticity check — advisable from a purchase price of 5,000 EUR.
How do I tell whether a Rolex Datejust Lady is genuine?
With a Rolex, counterfeits can usually be spotted from several details: the weight and material quality of the case, the precise execution of the bezel and dial, correctly engraved serial numbers at the prescribed depth, and the behaviour of the movement. A forensic authenticity check to the CPS-52 standard examines 52 individual points and is the most reliable method — especially for purchases over 10,000 EUR.
Where can I sell a Rolex Datejust Lady Ref. 79174?
There are several channels for selling a Rolex Datejust Lady: 1) specialist online dealers (Chrono24, Watchfinder, Wempe, Chronext) — fast, but with a 10–20 % margin deduction, 2) auction houses (Phillips, Christie's, Sotheby's) — higher proceeds possible, takes 3–6 months, 3) private sale (classifieds, WatchUSeek) — highest proceeds, but more effort and fraud risk. In our experience a ChronoCheck valuation report raises the achieved sale price by 5–10 %.