Rolex Day-Date 40
+106 % above RRP
📱 Track this reference's market value on the go with the watch value app — daily median, price alerts and a watchlist.
ℹ️ 1-month trend
Price change over the past 30 days. Shows the short-term market movement — relevant if you want to buy or sell soon.
ℹ️ 4-month trend
The central metric behind the momentum score. It filters out short-term swings and shows the true, medium-term market trend of this reference.
ℹ️ Volatility
Annualised price fluctuation. Below 10 % = very stable, 10–20 % = normal, above 20 % = volatile. With high volatility the price can change quickly — in both directions. Be cautious about buying without checking the current price.
ℹ️ Momentum score
ChronoCheck's own indicator from 0 to 100, calculated from the 4-month trend, volatility and market direction.
- Above 60 — Upward trend. Good time to sell, prices are rising.
- 40 – 60 — Neutral. Stable price level, no pressure to act.
- Below 40 — Downward trend. Wait or enter at a good price.
ℹ️ Investment Grade A/B/C/D
ChronoCheck's own rating for each reference. A 0–100 point scale, made up of four weighted components:
- Momentum (40 pts) — trend strength from the momentum score.
- Liquidity (25 pts) — number of active live listings.
- Stability (20 pts) — inverse volatility — the calmer, the better.
- Source robustness (15 pts) — number of independent market sources.
- A · 75+ Trend is right, liquidity good, data broad.
- B · 55–74 Solid, but one component weaker.
- C · 35–54 Average, volatility or market breadth weigh on it.
- D · below 35 Downward or too little data — a collector's piece.
Not investment advice. Pure data analysis from aggregated market sources.
The current market value of the Rolex Day-Date 40 (Ref. 228236) is $83,709. Last sold at auction: $78,274 (Sotheby's, 03/2024).
What if you had bought back then …
What would a purchase at the median market price back then have become — at today's level of $83,709. A pure return calculation, excluding insurance, servicing and transaction costs.
Data from an aggregated median time series (watch_market_daily). CAGR = Compound Annual Growth Rate, normalized to 365 days. Not an investment recommendation.
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Technical data
Lift angle 53° — important for timing-machine diagnosis: with this value a watchmaker can correctly measure rate deviation, amplitude and beat error. ChronoCheck verifies such technical details directly from the manufacturers' factory specifications.
Rolex Ref. 228236 — Variants and collector names
Known as: Platinum Day-Date 40, Fluted Platinum, Ice Blue Platinum, President Platinum Day-Date
Production phases and changes
- 2022: Introduction of platinum fluted bezel for Day-Date 40 reference 228236
Movement variants
- 3255 (2022–today) · 28800 bph
Bezel variants
- 228236 Diamond Set Bezel "Diamond Bezel"
- 228236 Fluted Platinum
Dial variants
- 228236 Black Dial
- 228236 Green Dial
- Ice Blue Diamond
- 228236 White Mother-of-Pearl
- 228236-0010 — Roman numerals, stick hands
- 228236-0011
- 228236-0012
- 228236-0013
Crystal variants
- Saphirglas mit Cyclops
Bracelet variants
- President Ref. President Platinum
Platinum is one of the most stubborn materials Rolex works with. Until 2022, it simply couldn't be fluted, which meant the Day-Date 40 in platinum was limited to smooth or diamond-set bezels. With reference 228236, Rolex finally cracked it: for the first time, a milled and polished fluted bezel in platinum sits on a Day-Date case, documented in detail by Fratello Watches in their hands-on review of the 228236/128236. Underneath the dial runs caliber 3255, Rolex's high-performance movement with Chronergy escapement, the backbone of the entire Day-Date line since 2015. Collectors know the reference by four names: President Platinum Day-Date, Fluted Platinum, Ice Blue Platinum, or simply Platinum Day-Date 40 — depending on the dial variant, each becomes its own distinct collector's piece.
## Eight dials, two bezel paths
The 228236 comes in at least eight documented dial codes, ranging from the reference's internal variants 228236-0010 through 0013 to Ice Blue with diamond indices, White Mother-of-Pearl, Green, and classic Black. The bezel choice, by contrast, stays binary: 228236 Fluted Platinum for the technical breakthrough of 2022, or the diamond-set variant for maximum wrist presence. Anyone bringing a 228236 in for appraisal should have this exact combination of dial code and bezel type on hand — without it, pinning down the model year becomes difficult, and platinum cases in particular show material fatigue differently than steel or gold.
Brand profile: Rolex
Rolex is the most counterfeited watch brand in the world. Super-clones (VSF, ARF, Clean — the latter inactive since a 07/2025 raid, only old stock remains) reach 95%+ similarity. Authenticity is almost always only identifiable through micro-details and caliber behavior.
- Case back: ALWAYS solid and closed — any viewing window means definitely fake (exception: vintage Ref. 6085 only)
- Minute hand length: genuine Rolex minute hands end EXACTLY at the minute chapter ring. 1 mm too long = fake. The strongest VSF tell.
- Seconds hand: smooth sweep without any hesitation — the slightest tick-tock means fake
- Cyclops lens (on Date models): must magnify exactly 2.5×, the date should nearly fill the entire window
Serial number format: Since 2010, a random alphanumeric combination (e.g. 'G3M9K721'). 2000-2010: a letter plus 6-7 digits. Serial number engraved on the rehaut at 6 o'clock (from ~2005 on). Older models: between the lug holes at 6 o'clock on the case.
Further sources
Buying guide: Rolex Day-Date 40
What drives the price here
At $83,709 the watch sells well if the condition is right. A market rule of thumb: a complete set with box, papers and warranty card brings 10 to 15 percent more than the bare watch. Buying without papers can pay off, but you take the same discount again later when you resell.
Where the price stands
Barely any movement over the past four months (-3.6%). The market for this reference is calm, with no pressure in either direction. Good for buyers who want to compare at their leisure.
Watch out for swings: This reference has an above-average volatility of 159.7 percent. In concrete terms: the price can move by several hundred euros within a few weeks. Check the current value before buying or selling — old listings or auction results from two months ago are of little help.
What to look out for when buying?
- Authenticity: The serial number and reference on the case must match the papers. A professional authenticity check of the Rolex Day-Date 40 reliably rules out counterfeits.
- Condition: Check scratches on the case and bezel — professional refurbishment can leave traces.
- Service history: A documented service by the manufacturer or a certified watchmaker increases the value.
- Scope of delivery: Box, papers and warranty card make a noticeable price difference on the Day-Date 40.
- Independent certification: The CPS-52 standard covers 52 checkpoints — from the serial number and the timing machine to water resistance. The result is secured on the blockchain and can be verified at any time.
Check the market value live now
Interactive price analysis with momentum indicator and buy/sell signal.
Go to the market value tool →Auction results Rolex Day-Date 40 228236
Recent hammer prices for this reference from international auction houses:
| Price | House | Date |
|---|---|---|
| $78,274 | Sotheby's | 03/2024 |
| $134,701 | Christie's | 05/2023 |