Rolex Day-Date 40
2 % below RRP
📱 Track this reference's market value on the go with the watch value app — daily median, price alerts and a watchlist.
ℹ️ 1-month trend
Price change over the past 30 days. Shows the short-term market movement — relevant if you want to buy or sell soon.
ℹ️ 4-month trend
The central metric behind the momentum score. It filters out short-term swings and shows the true, medium-term market trend of this reference.
ℹ️ Volatility
Annualised price fluctuation. Below 10 % = very stable, 10–20 % = normal, above 20 % = volatile. With high volatility the price can change quickly — in both directions. Be cautious about buying without checking the current price.
ℹ️ Momentum score
ChronoCheck's own indicator from 0 to 100, calculated from the 4-month trend, volatility and market direction.
- Above 60 — Upward trend. Good time to sell, prices are rising.
- 40 – 60 — Neutral. Stable price level, no pressure to act.
- Below 40 — Downward trend. Wait or enter at a good price.
ℹ️ Investment Grade A/B/C/D
ChronoCheck's own rating for each reference. A 0–100 point scale, made up of four weighted components:
- Momentum (40 pts) — trend strength from the momentum score.
- Liquidity (25 pts) — number of active live listings.
- Stability (20 pts) — inverse volatility — the calmer, the better.
- Source robustness (15 pts) — number of independent market sources.
- A · 75+ Trend is right, liquidity good, data broad.
- B · 55–74 Solid, but one component weaker.
- C · 35–54 Average, volatility or market breadth weigh on it.
- D · below 35 Downward or too little data — a collector's piece.
Not investment advice. Pure data analysis from aggregated market sources.
The current market value of the Rolex Day-Date 40 (Ref. 228239) is $57,942. The trend points up (plus 10.1% over four months). Last sold at auction: $37,652 (Sotheby's, 10/2024).
What if you had bought back then …
What would a purchase at the median market price back then have become — at today's level of $57,942. A pure return calculation, excluding insurance, servicing and transaction costs.
Data from an aggregated median time series (watch_market_daily). CAGR = Compound Annual Growth Rate, normalized to 365 days. Not an investment recommendation.
🔔Set up a price alert
Be the first to know when the market value for Rolex Ref. 228239 reaches your target threshold. No ads, no newsletters — only the price alerts you set yourself. Cancel any time with a single click.
We send a confirmation email. The alert only becomes active after you click the link in that email (double opt-in). Our privacy notice applies. Multiple alerts per address are possible, max. 10 active at the same time. Not investment advice.
Technical data
Lift angle 52° — important for timing-machine diagnosis: with this value a watchmaker can correctly measure rate deviation, amplitude and beat error. ChronoCheck verifies such technical details directly from the manufacturers' factory specifications.
Rolex Ref. 228239 — Variants and collector names
Known as: White Gold President 40, DD40 WG, President 40
Production phases and changes
- 2015: Introduction of Ref. 228239 at Baselworld 2015 with new caliber 3255
- 2022: Expansion of the dial palette at Watches & Wonders 2022
- 2024: First use of an MOP mother-of-pearl dial and introduction of the Blue Ombré gradient dial
Movement variants
- 3255 (2015–today) · 28800 bph
Bezel variants
- Fluted-18k-White-Gold "Fluted White Gold Bezel"
Dial variants
- Silver Stripe — Baton index, ROLEX / OYSTER PERPETUAL / DAY-DATE 40
- Olive Green Roman — Roman numerals, ROLEX / OYSTER PERPETUAL / DAY-DATE 40
- Blue Ombré — Mixed indices (batons + diamonds), ROLEX / OYSTER PERPETUAL / DAY-DATE 40
- White MOP Baguette Diamond — Baguette diamond indices (10 pieces), ROLEX / OYSTER PERPETUAL / DAY-DATE 40
Crystal variants
- Saphir-Cyclops
Bracelet variants
- President Bracelet (18k white gold) Ref. President WG
Serial numbers
- ? – ? (2015–?) — Since approximately 2009, Rolex has used randomized serial numbers with no sequential year association. Dating by serial number is not possible for Ref. 228239; the warranty card is the only reliable dating document.
Rolex unveiled the Ref. 228239 in March 2015 as the successor to the 218239. The real overhaul is hidden inside the caliber 3255 — Chronergy escapement, Parachrom hairspring, 70 hours of power reserve instead of the 48 hours in the old 3156. In the workshop, this shows up immediately during a service: a different balance wheel, different behavior when resetting the regulating organ. The launch dial carries the reference 228239-0001, silver guilloché with applied baton indices. Collectors simply call it the Silver Stripe, while in forums the watch as a whole goes by White Gold President 40, or DD40 WG for short.
## The fluted bezel stays, the dial moves on
What hasn't changed since 2015 is the fluted 18-karat white gold bezel, the signature trait of the President line. What has changed is the dial lineup. At Watches & Wonders 2022, Rolex expanded the range with Onyx, Meteorite, and several shades of green — including the Olive Green Roman, internal number 228239-0033, with Roman numerals instead of baton indices.
## 2024 brings mother-of-pearl to the Day-Date 40
Two years later, again at Watches & Wonders, came two genuine newcomers: the 228239-0076 with a Blue Ombré gradient and the 228239-0078 with a white mother-of-pearl dial and ten baguette-diamond indices. The latter is the first MOP execution the 228239 has ever received. For valuation purposes when buying, this means checking dial code and production year together — nine years of model updates separate 0001 from 0078, and secondary-market demand varies accordingly.
Brand profile: Rolex
Rolex is the most counterfeited watch brand in the world. Super-clones (VSF, ARF, Clean — the latter inactive since a 07/2025 raid, only old stock remains) reach 95%+ similarity. Authenticity is almost always only identifiable through micro-details and caliber behavior.
- Case back: ALWAYS solid and closed — any viewing window means definitely fake (exception: vintage Ref. 6085 only)
- Minute hand length: genuine Rolex minute hands end EXACTLY at the minute chapter ring. 1 mm too long = fake. The strongest VSF tell.
- Seconds hand: smooth sweep without any hesitation — the slightest tick-tock means fake
- Cyclops lens (on Date models): must magnify exactly 2.5×, the date should nearly fill the entire window
Serial number format: Since 2010, a random alphanumeric combination (e.g. 'G3M9K721'). 2000-2010: a letter plus 6-7 digits. Serial number engraved on the rehaut at 6 o'clock (from ~2005 on). Older models: between the lug holes at 6 o'clock on the case.
Further sources
Buying guide: Rolex Day-Date 40
What drives the price here
At $57,942 the watch sells well if the condition is right. A market rule of thumb: a complete set with box, papers and warranty card brings 10 to 15 percent more than the bare watch. Buying without papers can pay off, but you take the same discount again later when you resell.
Where the price stands
The price of the Day-Date 40 has risen by +10.1% over the past four months. Anyone selling now hits a good window. If you want to buy: no need to wait — the market is currently more hot than cold, and a clear end to the trend is not in sight.
Watch out for swings: This reference has an above-average volatility of 66.3 percent. In concrete terms: the price can move by several hundred euros within a few weeks. Check the current value before buying or selling — old listings or auction results from two months ago are of little help.
What to look out for when buying?
- Authenticity: The serial number and reference on the case must match the papers. A professional authenticity check of the Rolex Day-Date 40 reliably rules out counterfeits.
- Condition: Check scratches on the case and bezel — professional refurbishment can leave traces.
- Service history: A documented service by the manufacturer or a certified watchmaker increases the value.
- Scope of delivery: Box, papers and warranty card make a noticeable price difference on the Day-Date 40.
- Independent certification: The CPS-52 standard covers 52 checkpoints — from the serial number and the timing machine to water resistance. The result is secured on the blockchain and can be verified at any time.
Check the market value live now
Interactive price analysis with momentum indicator and buy/sell signal.
Go to the market value tool →Auction results Rolex Day-Date 40 228239
Recent hammer prices for this reference from international auction houses:
| Price | House | Date |
|---|---|---|
| $37,652 | Sotheby's | 10/2024 |
| $51,234 | Phillips | 10/2024 |
| $34,141 | Christie's | 06/2024 |
| $42,020 | Christie's | 06/2024 |
| $30,740 | Phillips | 05/2023 |